Kyikyi, the founder of Himalayan Dumplings wanted a new branding system that felt authentic to her culture and personality. We designed a bold and fresh system inspired by the kawaii-style, including a Tibetan Snow Lion as the brand mascot.

The new branding was applied to the packaging of her handcrafted dumplings and hand-pies, which feature clean labels with color-coded bars. Her business is the first and only Tibetan-woman-owned business in the US, with products launched in Jan 2022 and a brick-and-mortar dumpling factory opening in summer 2023.