This phase contains two studies. First, I ask that you complete a Discovery Questionnaire that helps me dig deeper into the heart of your brand and helps you to crystalize your vision. Your answers and insights provide vital details that reveal your unique brand story. This stage begins the strong foundation we need to explore designs that properly appeal to your audience and express the brand vision.

The next step is the creation of strategically-aligned Brand Moodboards. This exploration allows me to formulate stylistic directions to further understand your brand’s essence through visual elements. Combined, these exercises help create the foundation for the overarching visual strategy for your brand.

The output from the Discovery phase, along with my competitor and market research, will reveal the visual strategy for your brand, which I will implement during the Design phase. I will begin to translate that direction into concrete designs that are reviewed, tested, and refined behind the scenes until we have a cohesive and powerful set of recommended designs for your brand.

Once the final design is approved, I will organize and prepare your brand system into downloadable, ready-to-use files and resources. All files are provided in a digital file system custom-made for your brand, ready for you to download, use, and share with your team.