A brand refresh honoring heritage and the shared wisdom among women.

Ishq is a skincare brand that creates simple and organic products by sourcing locally and working in sync with the seasons. The word "ishq" means love in Urdu, and the brand's visual language represents this message through the use of colors that represent natural ingredients, an icon that represents the women healers in the founder's family, and the love put into every centuries-old recipe. The logo's soft curves evoke a sense of femininity and fluidity.

Recently, Ishq updated its product packaging to create a minimal, bold, and elegant system that harmoniously aligns with the brand's message and identity.