PROJECT
Brand Identity
Brand Collateral
BRAND
Mandi Middlestetter
PERSONALITY
Approachable
Confident
Heartfelt
Minimal
INDUSTRY
Copywriting
VISION
Writing the next chapter
Mandi Middlestetter is a close friend and colleague of mine. As her list of clients grew, she felt the need to establish a unique brand identity for herself. She wanted to maintain a professional image while still showcasing her creative talents.
To reflect her minimalist style, we designed a monogram icon that represents her writing skills and displays a hint of confident playfulness.