When New Leaf Editing, a company that provides editing services to new and seasoned authors, wanted to expand their client base they realized that it was necessary to refresh their brand to appeal to more clients. The inspiration for their new brand came from the beautiful naturescape outside their office window and their love of creative writing. These two concepts were blended together to create an icon that represents the core values of New Leaf. The new icon symbolizes the company's commitment to providing high-quality editing services that are grounded in creativity.