PROJECT

Brand Identity
Brand Assets

BRAND

Fleur de Lu

PERSONALITY

Refined
Modern
Precision
Balanced
Unexpected

INDUSTRY

Jewelry


VISION

A beautifully crafted collection

California-based Fleur de Lu specializes in crafting stunning hand-made leather and mixed metal fine jewelry. Their collection is truly one-of-a-kind and is perfect for modern, fashion-savvy women who appreciate unique and high-quality pieces.

I immediately knew the brand identity had to reflect the detail the designer creates through intricate cuts and folds. The overall feel is elevated chic and feminine and the system could flex for the many applications where the designer needed branding.

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