PROJECT

Brand Identity
Brand Collateral

BRAND

Sovereign Strategies

PERSONALITY

Creative
Insightful
Distinguished
Trustworthy

INDUSTRY

Consulting


VISION

Confident leadership

During the Discovery phase for consulting firm Sovereign, we discovered that incorporating an animal icon into their identity would be a good match for their brand. The lion, which is synonymous with leadership and strength, was chosen as their symbol. To ensure that the lion remained fresh, I designed a stylized version with a strong forward stance and looking toward the future. The lion's posture conveys the balance between consideration and action necessary when making prudent moves in the business world.

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