Family travel with style and ease.

I was asked to assist a successful baby rental business in the renaming and refresh of their brand identity to attract a more upscale audience. Their existing branding didn’t reflect the white-glove service they provide to their customers. As a highly competitive industry, it was also important for them to retain some of their existing brand DNA for a more seamless transition to the new visual vocabulary. The result is a system centered on a custom North Start monogram, refined typography and a warm, soothing color palette.