PROJECT
Event Brand Identity
BRAND
Portland Winter
Light Festival
PERSONALITY
Fun
Energetic
Glowy
Vibrant
INDUSTRY
Arts
VISION
Celebrating a decade of light.
The Portland Winter Light Festival is a special event that takes place during the darkest and coldest time of the year in the Pacific Northwest. It’s a welcome break for us Portlanders who are eager for more light. To celebrate their milestone 10-year anniversary, I collaborated with the Portland Light Festival team to create a cohesive and dynamic identity system for the event. This system is used across all communications and aims to enhance the festival's reputation as one of the leading light festival experiences.