PROJECT

Event Brand Identity

BRAND

Portland Winter
Light Festival

PERSONALITY

Fun
Energetic
Glowy
Vibrant

INDUSTRY

Arts


VISION

Celebrating a decade of light.

The Portland Winter Light Festival is a special event that takes place during the darkest and coldest time of the year in the Pacific Northwest. It’s a welcome break for us Portlanders who are eager for more light. To celebrate their milestone 10-year anniversary, I collaborated with the Portland Light Festival team to create a cohesive and dynamic identity system for the event. This system is used across all communications and aims to enhance the festival's reputation as one of the leading light festival experiences.

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